[Sponsor] You Want to Charge How Much for SSO?

The SSO tax refers to the practice of charging an outrageous premium for Single Sign-On, often by making it part of a product's "enterprise tier." This results in a significant price increase, making it unaffordable for many companies. However, SSO is crucial for all businesses as it reduces the number of weak, reused passwords and simplifies onboarding and offboarding processes. It's unfair to charge extra for SSO, but it's not free for vendors to build or maintain. Until vendors change their pricing, businesses may need to use password managers as an alternative. Password managers reduce weak and reused credentials and enable secure sharing across teams. They are a good investment for apps not integrated with SSO. To learn more about the SSO tax, read the full blog post.