YouTube is undergoing an AI-focused reorganization, offering voluntary buyouts to employees without eliminating specific roles. CEO Neal Mohan emphasized AI's transformative potential for the platform, driving the restructuring to concentrate on key growth areas. The reorganization will create three new product divisions: viewer products, creator and community products, and subscription products. Viewer products will improve user experience, while creator products will focus on generative AI tools and creator support. Subscription products will concentrate on growing Music, Premium, and YouTube TV subscriptions. YouTube aims to accelerate decision-making and execution through this restructuring. Mohan highlighted YouTube's position as the leading streamer in the US and its substantial subscriber base. The platform has paid out $100 billion to its ecosystem of creators and artists. Like Amazon, YouTube cites AI as a reason for streamlining operations through buyouts. Alphabet, YouTube's parent company, recently announced a record-breaking quarter, boosted by cloud services and search.
engadget.com
engadget.com
