Welcome To The Influencer Era Of Politics

The traditional media landscape is shifting, with cable news declining in popularity while social media and influencers gain prominence. This has created an "influencer era" in politics, particularly among younger voters. The Republican Party has struggled to connect with these voters due to their continued focus on cable TV advertising. Meanwhile, the Democratic Party, led by Kamala Harris, has embraced digital campaigns and influencers to reach young, independent voters. Influencers have proven highly effective in reaching large audiences at low costs. The 2024 election is expected to be the first where millennials and Gen Z make up the majority, and candidates who effectively use social media will gain an advantage. Despite skepticism from older generations, influencers have become a significant force in political communication.