YouTube is making tools to detect face and voice deepfakes

YouTube is developing new tools to protect artists and creators from the unauthorized use of their likenesses. The company is working on technology to detect AI-generated content using a person's face or singing voice. The face-detection tech will allow creators, actors, musicians, and athletes to find and manage content that includes a deepfake version of their likeness. The synthetic-singing identification tech will be part of Content ID, YouTube's automated IP protection system. This tool will let partners find and manage content that uses AI-generated versions of their singing voices. YouTube's vice president of creator products, Amjad Hanif, stated that the company is committed to ensuring future advancements amplify creators' voices. The company will continue to develop guardrails to address concerns and achieve common goals. The new tools are set to start pilot programs early next year, but no specific release date has been given for the face detection tools. YouTube believes that AI should enhance human creativity, not replace it. The new tools aim to protect artists and creators from the misuse of their likenesses in AI-generated content.