What you need to know about the dark side of AI marketing

Artificial intelligence is transforming the marketing landscape by enabling companies to target consumers in personalized and interactive ways. Marketers use AI-powered algorithms to analyze vast amounts of data and create tailored content that cultivates relationships with consumers. However, research suggests that AI marketing often neglects its potential negative consequences. A study of 290 articles from high-ranking marketing journals found that only 33 addressed the "dark side" of AI marketing. This imbalance creates a critical gap in understanding the full impact of AI. AI marketing can perpetuate harmful stereotypes, infringe on individual rights, and spread misinformation. It can also negatively affect mental health by fostering unrealistic ideals and triggering depression. There is an urgent need to address AI's ethical considerations and potential negative consequences to ensure that AI marketing benefits everyone. Researchers should explore the ethical problems with AI more thoroughly and consider how to use it safely and responsibly. Understanding AI's potential negative effects empowers the public to be informed consumers and call for responsible AI use.