Joe Rosensteel: ‘Creative Neglect: What About the Apps in Apple?’

Apple's Clips app, an aimless showcase of its capabilities, was quietly discontinued after eight years. It never surpassed iMovie for iOS, which itself has seen minimal recent updates. This raises questions about Apple's ability to create effective video editing software despite its excellent smartphone camera hardware. The author speculates these apps might function solely as demos for revenue-generating hardware and services due to their lack of direct payment models. Concerns are also raised about Apple's silence regarding the acquired Pixelmator and Photomator apps. One possibility is that Apple is developing a professional app suite akin to Adobe Creative Cloud. This could explain frozen pricing and inconsistencies between iPad Pro and Mac versions of applications. The author hopes Apple is on the verge of announcing a "pro apps" subscription service.