You bought a fridge with a screen. What did you expect?

Samsung's Family Hub refrigerators, equipped with large screens, will now display curated advertisements in a move sparking outrage online. Despite earlier promises, Samsung is rolling out these ads via a software update to existing fridge owners in the US, starting in early November. The ads will appear as a widget alongside weather, news, and calendar updates, with users able to disable the widget or dismiss individual ads. Currently, the advertisements are limited to Samsung products and services, though future promotions may vary based on user feedback. Samsung claims these ads enhance the value of its appliances, but consumers question the benefit of turning their kitchens into marketing spaces. Concerns arise regarding potential data collection and personalized advertising, despite Samsung's assurances of contextual, non-personal ads. Online reactions criticize the dystopian concept of ad-displaying fridges, with some suggesting significantly lower prices to compensate. The move aligns with Samsung's "Screens Everywhere" strategy, but consumers can reject kitchen marketing by choosing traditional, non-advertising appliances. Ultimately, consumers can express their disapproval by opting for conventional appliances without built-in advertising capabilities.