RSS Content Marketing Institute

The Content Marketing Institute, or CMI, is an organization that offers training, events, speakers, and research that emphasizes the importance of storytelling, quality and creativity, alignment with business initiatives, customer-centricity, authenticity, ongoing and consistent communications, multimedia use, and measurability and evaluation in business content. They aim to grow businesses by offering practical best-practices, updated research, and new strategies that help businesses manage their marketing, design, performance, distribution and more, effectively attracting and engaging clearly defined and understood target audiences.