Dan Moren on Apple Books

Dan Moren, writing for Six Colors, shares his experience with self-publishing short stories and a novel across various ebook platforms. Amazon dominates his sales and downloads, with Apple coming in second in both categories. Moren suspects his audience, comprised largely of Apple product users, skews these numbers. Despite Apple's comfortable second place in the ebook market without significant effort, the company is looking to cut costs and reduce focus. Moren believes Apple is well-positioned to challenge Amazon in the ebook market but would require doing something different.