Technology, Economics, and Human Behavior: The Art of Token Engineering with Naty Shi

Naty Shi, a graduate of the Token Engineering Academy, delves into the nuanced role of token engineering in building sustainable and resilient Web3 ecosystems. She explains how tokens go beyond just serving as currency—they can drive community engagement, governance, and alignment of incentives with project goals. Naty outlines key principles for successful token design, from defining a clear purpose to ensuring long-term value and sustainable distribution. She emphasizes the need for balancing innovation with rigorous planning, particularly in fast-growing regions like Latin America, where token systems can have transformative impacts.