Logitech is everywhere. It’s betting on design and AI to keep it that way

Logitech, a Swiss-based tech company with strong Silicon Valley roots, has significantly impacted digital engagement through its diverse product range. Hanneke Faber, the CEO since December 2023, aims to sharpen Logitech's focus while exploring new areas. The company's mission is to extend human potential in both work and play through design-led, software-enabled hardware. While the brand appeals to diverse users, from gamers to corporate executives, Logitech leverages synergies between work and play products. Design is prioritized, with a large in-house design team focused on intuitive and user-friendly technology. AI is integrated into products, like the Logitech Sight, and internal processes to enhance efficiency and capabilities. Logitech is also exploring new categories, partnering with companies like Apple and Meta for AR/VR innovations. Operational excellence in manufacturing and global distribution is crucial to Logitech's success in the hardware market, with products sold in 150 countries. The company experienced significant growth during the pandemic and continues to convince customers to upgrade their tech.