A Deep Dive Into Recommendation Algorithms With Netflix Case Study and NVIDIA Deep Learning Technology

What Are Recommendation Algorithms? Recommendation Engines are the secret behind every Internet transaction, be it Amazon, Netflix, Flipkart, YouTube, TikTok, even LinkedIn, Facebook, X(Twitter), Snapchat, Medium, Substack, HackerNoon. . . all of these sites and nearly every content curation or product marketplace site on the Internet make their big bucks from recommendation algorithms. Simply put, a recommendation algorithm builds a model of your likes, dislikes, favorites, things you prefer, genres you prefer, and items you prefer, and when one transaction is made on the site, they practically almost read your mind and predict the next product you are most likely to buy. Some of the recommendation algorithms on YouTube and TikTok are so accurate that they can keep users hooked for hours. I would be surprised if even one reader did not report a YouTube binge that came out of just scrolling and clicking/tapping for around ten minutes.