Why Your SaaS Emails Aren’t Being Delivered and How to Fix This Issue

If you've recently deployed your SaaS web app on a production server, you may be experiencing email deliverability issues. This is a common problem, especially for apps running on newly registered domains. Email providers often flag new domains as suspicious, causing emails to land in spam or not be delivered at all. To improve your domain reputation, use a custom domain for your emails, warm up your domain before onboarding users, and keep the sending volume consistent. Authenticating your domain by setting up SPF, DKIM, and DMARC records with your DNS provider adds a layer of security to your emails. Using professional email sending tools like SendGrid or Mailgun can also help ensure your emails make it to the inbox. Monitoring your deliverability by tracking metrics like bounce rate, open rate, and spam complaints is crucial to making adjustments before your reputation gets damaged. Creating high-quality content is also important, as poorly written emails are more likely to be marked as spam. Use clear subject lines, personalize your emails, and avoid spammy-looking keywords. Implementing these changes can help improve your email deliverability and ensure your emails land in your users' inboxes. Start by making small changes, such as authenticating your domain and setting up professional email sending tools, and monitor your performance over time.