Before Apple releases a television, it needs to fix its TV app, and more

Apple is considering releasing a branded TV set, but it must first fix its confusing and messy TV ecosystem of hardware and software. The TV app, which is supposed to be a central hub for digital video content, lacks basic content organization features and has illogical restrictions on creating playlists. The app's built-in genre categorization is also broken, failing to accurately display films and shows by genre. An Apple television set would need to be the best on the market, especially given its likely higher price compared to competitors. However, the company's continued neglect of its TV software raises doubts about its ability to deliver a superior television experience. Despite this, Apple's tvOS operating system, which powers the Apple TV, is intuitive and easy to use, showing that the company can do aspects of television well. It's a matter of whether Apple wants to invest the time and resources to improve its TV offerings. The company's interest in integrating Apple Intelligence into the home may be the driving force behind its consideration of a television set, as it would serve as a smart home's communal communications, control, and entertainment core. If Apple decides to release a television, it would be an AI-powered hub for the home, making it a strong foothold in the rapidly approaching AI-infused lives. This could lead to more Apple gadget sales as people would want devices that work well with the Apple television hub.