4 key reasons that listening is a powerful business strategy

Belinda Au, president of Chubb Life Hong Kong and head of North Asia, emphasizes the importance of listening in business and life. She has implemented a business strategy centered around agility, diversity, and proactive listening and learning from key stakeholders. Au shares four key lessons she's learned, including confronting taboos, starting difficult dialogues, joining communities, and recognizing that every voice counts. She has applied these lessons in various initiatives, such as the "Every Way of Legacy" campaign, which challenged traditional definitions of family and legacy. Au also initiated conversations about death and end-of-life planning, which led to a successful campaign and event at Art Basel Hong Kong 2025. Additionally, she has prioritized staff retention and improved benefits, resulting in a significant reduction in staff turnover. By listening to clients' pain points and needs, Chubb Life has been able to launch innovative products and solutions. Au believes that listening is essential for success and growth in business and life.