Halloween creeps up earlier every year. Here’s why

Halloween has evolved from a simple folk tradition to a massive commercial event, with the holiday season starting earlier and earlier each year. In the past, Halloween preparations typically began in mid-October, but now decorations and merchandise start appearing as early as the middle of summer. The business of Halloween has grown significantly, with total spending expected to reach a record $13 billion this year, a fourfold increase over the past two decades. The average American is expected to spend $38 on Halloween this year, up from $18 in 2005, with candy imports also showing a similar trend. The holiday has become more professionalized, with store-bought costumes and mass-produced candies dominating the market. The increase in spending is a major driver of the holiday season starting earlier, as retailers order more inventory and display merchandise earlier to avoid being stuck with unsold goods. Retailers also price strategically, charging full price for items when they first hit the shelves and then marking down prices closer to the holiday. The growth in people enjoying the holiday and the increase in spending have resulted in Halloween becoming a giant treat for businesses. As a result, retailers are working to prevent the holiday from starting too early, while also trying to capitalize on the growing demand for Halloween merchandise. The evolution of Halloween into a commercial event has been driven by its broad appeal, which gives people from all backgrounds a chance to dress up, engage in fantasy, and safely confront their fears.