This AI video generator might be almost as fast as shooting real video

Runway, an artificial intelligence-powered video maker, has released a new model called Gen-3 Alpha Turbo, which is seven times faster and half the price of the previous Gen-3 Alpha model. The Turbo model is aimed at industries where speed is crucial, such as social media content and topical advertising, although it may sacrifice some quality compared to the standard Gen-3 Alpha. The Gen-3 Alpha Turbo model offers real-time video generation, with the CEO claiming it takes less time to generate a video than to type a sentence. This aggressive pricing and performance improvement comes as Runway faces growing competition in the AI video generation market from companies like OpenAI, Stability AI, and ByteDance. Runway plans to continue enhancing its models, including adding better control mechanisms and real-time interactivity. The Gen-3 Alpha Turbo model already incorporates features like lip-sync and motion control, which will interest marketing and advertising developers looking for new and cheaper ways to produce videos. The AI video generation market is still in its early stages, with most models excelling in short-form content but struggling with longer narratives. Runway's move with the Gen-3 Alpha Turbo puts it in a strong position, but it faces stiff competition from other players in the field, including the high-profile OpenAI and its Sora video generator.