Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing

Roughly three quarters of younger consumers in the U.S. – Gen Z and millennials aged 15-43 – have decided to watch a movie following seeing “its online virality or memes about it,” per data from an August poll of over 1,600 consumers across the nation, per UTA IQ data.