Apple TV+ Coming to Amazon Prime Video as Add-On Subscription

Amazon has announced that Apple TV+ will be available as an add-on subscription through Prime Video in the United States later this month. Prime members will be able to subscribe to Apple TV+ for $9.99 per month directly within the Prime Video app. This partnership allows Apple's streaming service to reach a wider audience through Amazon's popular Prime Video platform. Subscribers will have access to Apple TV+'s full catalog of original content, including hit shows and films. The move is part of Amazon's strategy to expand Prime Video's offerings and allow customers to personalize their streaming experience within a single app. Apple's senior VP of services Eddy Cue stated that the company wants to make Apple TV+ available to as many viewers as possible. The arrangement mirrors Apple's own strategy of offering third-party video subscriptions through its Apple TV Channels feature. This partnership may simplify the subscription process for Prime Video users who were previously unfamiliar with how to access Apple TV+. The companies have not disclosed specific details about their business arrangement, but it's clearly mutually beneficial, with Apple gaining increased visibility and potential subscriber growth, and Amazon enhancing its content offerings within the Prime Video ecosystem. The partnership is expected to increase Apple TV+'s visibility and reach a wider audience.