Apple TV+ to Apple TV Rebrand Now Official, Here's the New Intro

Apple has officially rebranded its streaming service Apple TV+ to simply Apple TV. A short YouTube video featuring a rainbow logo and a sound composed by Finneas announced the change. Finneas expressed his honor in creating the sound, aligning with Apple's focus on beautiful tools. This unique sound, created for Apple by Finneas, will precede all Apple original TV shows and films. Three versions of the mnemonic exist: a five-second main version, a one-second sting, and a longer twelve-second version for theaters. Apple's Head of Music described Finneas's work as cinematic and magical. The rebrand is still being implemented across Apple products, including the TV app itself. An update to the app, accompanied by software updates, should finalize the rollout.