Behind the Design: Adobe Premiere on iOS

Adobe designed Premiere for iOS with the primary goal of creating a professional-grade video editing tool. The app aims to embody the powerful and precise spirit of desktop Premiere. Key to its design is approachability and a sense of fun, which they term "intuitive precision." This vision involves a high-performance, intelligent tool driven by AI. The app empowers creators to work flexibly, in the field and on the go. Adobe's intention is to make professional editing accessible to a wider creative audience. Traditionally, desktop software was geared towards professionals with substantial budgets. The new app simplifies professional editing and broadens its availability. Adobe believes this provides high-quality software without significant time or financial investment. Currently, Premiere for iOS is exclusive to the platform, with an Android version planned.