Inside Celosphere 2025: Why there’s no ‘enterprise AI’ without process intelligence

AI adoption is widespread, but achieving a strong return on investment remains a challenge for many companies. Celonis co-founder Alex Rinke emphasizes that successful enterprise AI requires understanding and optimizing business processes. Celosphere 2025 will address this challenge, focusing on measurable ROI from AI initiatives. The event highlights key challenges, including outdated systems and the rise of autonomous AI agents. Celonis customers have seen significant ROI, with one achieving a 383% return over three years. Mercedes-Benz Group AG and Vinmar Group will present AI-driven solutions powered by PI. Companies like AstraZeneca and the State of Oklahoma have leveraged Celonis for significant value. Orchestrating AI agents effectively, ensuring they understand business context, is critical for success. This is especially true given the global trade volatility and supply chain disruptions. Celonis distinguishes itself by offering a platform, creating a digital twin of business operations that enables effective AI. Celonis' "Free the Process" movement promotes open data and interoperable automation.