Pinterest has its own AI assistant now

Pinterest introduces Pinterest Assistant, an AI-powered search tool for personalized recommendations within its app. This new tool caters to open-ended searches, understanding preferences based on saved items and boards. It analyzes user activity and compares it to similar users, displaying visually tailored results. Users can initiate searches through a mic icon within the Pinterest app using voice commands. Pinterest emphasizes the multimodal aspect, processing voice prompts to filter and analyze visual content. This feature aims to enhance the shopping experience, mirroring real-life shopping habits. Pinterest is actively addressing concerns about AI-generated content on its platform. The company has implemented labeling and content filtering to combat this issue. Pinterest Assistant might indirectly benefit users tired of sorting through AI-generated content. The feature is starting a beta rollout in the US for users aged 18 and over. Wider availability is planned for the coming weeks and months. Pinterest strategically positions this new feature to improve user experience.