The framework that helped us turn impossible projects into breakthrough work.

Moment Factory founders embraced seemingly impossible projects by saying yes and then figuring out how to deliver. This approach of tackling the unknown is common in creative fields, as innovation often begins with uncertainty. To navigate this, they developed a framework called The Journey Into the Unknown, comprised of four tools. The Map starts with existing fragments of information and evolves as progress is made through decisions and experiments. The Crew consists of a carefully chosen, multidisciplinary team with diverse talents and perspectives. The Ship represents the appropriate vehicle and resources needed to carry the team and tools through the project. The Compass of Amazing is the team's collective intuition, guiding them through countless small decisions towards breakthrough outcomes. Embracing fear and excitement is crucial, as these emotions are part of the creative process. True north is felt when a project aligns with values and sparks excitement, encouraging bold forward movement. The journey requires balancing creativity with order, as some chaos is essential for discovery. Ultimately, this framework helps teams navigate uncertainty, fostering trust and progress towards remarkable results.