Warner Bros. Discovery keeps rejecting Paramount's takeover offers

Warner Bros. Discovery (WBD) is officially for sale, according to CEO David Zaslav, with Paramount as a primary bidder. Paramount, despite offering three bids, each of which fell short of WBD's expectations, was rejected. The most recent Paramount offer, valued at approximately $60 billion, was deemed insufficient. Zaslav is aiming to increase the sale price, possibly by attracting other buyers. Netflix and Comcast are rumored to be interested, though the seriousness of their interest is uncertain. Apple is reportedly interested in acquiring specific assets, like HBO, rather than the entire company. A quick full-company offer from Paramount could have been a preemptive move to beat potential competitors. However, Zaslav is open to selling parts of WBD or getting a better offer for the whole company. The situation potentially benefits Paramount, as it could provoke higher bids or result in the acquisition of WBD. Paramount CEO David Ellison has been patient in negotiations, hinting at potential success for Paramount. Ultimately, WBD's sale hinges on Zaslav's decisions and the offers received from various interested parties.