These Starry vending machines will give you free soda when it hits 100 degrees outside

Starry, a PepsiCo soda brand, is offering free soda throughout the summer until Labor Day. This promotion is triggered if any part of the U.S. experiences temperatures of 100 degrees Fahrenheit or higher. Consumers can claim a limited digital rebate by scanning a QR code and their receipt for a 20-ounce bottle. Special vending machines in select cities like Atlanta, Charlotte, and Miami will also dispense free sodas if local temperatures reach 100 degrees. This campaign, called "100 Degrees 100% Off," capitalizes on increasingly common high temperatures across the U.S. The promotion aims to create excitement and offer a perk during hot weather, similar to other conditional giveaways. While the digital rebate is nationwide, the physical vending machine activations are concentrated in specific markets. Starry was launched in 2023 as a successor to Sierra Mist and has shown success, particularly with Gen Z. The promotion aligns with the crucial summer season for the beverage industry, aiming to further build Starry's market share. This marketing strategy connects a seasonal weather event with a brand offering a refreshing solution.