Chrome will now display AI reviews of online stores

Google has introduced a new feature in its Chrome web browser that provides AI-generated reviews of online stores to help users make safer and more efficient purchases. The feature is accessible by clicking an icon next to the web address, which opens a pop-up displaying the store's overall reputation based on user reviews. The AI-generated reviews cover aspects such as product quality, pricing, customer service, and return policy. The feature is currently available only for US shoppers and in English, and is limited to the desktop browser. Google has not confirmed when or if the feature will be available on mobile devices. The AI-generated reviews are created by scanning user reviews from various partners, including Reputation.com, Reseller Ratings, and Trustpilot. This feature is part of Google's efforts to compete with Amazon, which already uses AI to summarize product ratings. Google has been incorporating AI into the shopping experience, including virtual try-on features for clothing and makeup, personalized product recommendations, and improved price tracking. The new feature aims to provide users with a more informed and efficient shopping experience. By providing users with a quick snapshot of an online store's reputation, Google hopes to increase trust and confidence in online shopping. Overall, the feature is a significant step in Google's efforts to enhance the online shopping experience using AI technology.