Apple shoves F1 movie ad into Wallet

Apple is heavily promoting its new movie F1, which opens in theaters on June 27, and is using various tactics to get the word out. One such method is through Apple Pay, where users received a notification offering $10 off two or more tickets to the movie when purchased through Fandango. The notification was both a coupon and an advertisement, and some users were not pleased with the aggressive marketing approach. This move is reminiscent of the 2014 U2 album controversy, where Apple pushed the album to every iTunes user's device without their consent. The budget for F1 is reportedly high, with some estimates ranging from $200 to $300 million, although the lead producer and director have disputed this figure. Apple is pulling out all the stops to make F1 a summer blockbuster, including aggressive ads and a haptic trailer specifically designed for iPhones. For those planning to see the movie, the discount is available through June 29 and can be redeemed by using the promo code "APPLEPAYTEN" and Apple Pay. While the discount is a nice perk, some users are concerned that this type of advertising may become a trend. The notification has sparked debate about the boundaries of acceptable marketing practices. Overall, Apple's promotional efforts for F1 are a significant departure from its usual approach, and it remains to be seen how successful they will be.