Korean Dramas Drive Southeast Asia Streaming Boom as Netflix Holds Lead With 12.8 Million Subscribers, Report Finds

Southeast Asia’s premium video-on-demand landscape is heating up, with the region adding more than 1.5 million net new subscribers in Q2 2025 — nearly doubling Q1 growth — according to new data from ampd, the measurement platform operated by Media Partners Asia (MPA). Korean dramas dominated viewing habits across the region, capturing 35% of total […]