Top announcements to know from Google Play at I/O ‘25

Google Play is dedicated to helping developers bring their ideas to life and build successful businesses. At Google I/O, several exciting announcements were made to help developers streamline their subscriptions offerings and maximize revenue. One update is the introduction of multi-product checkout for subscriptions, allowing developers to sell subscription add-ons alongside base subscriptions with a single payment schedule. This feature simplifies the user experience and gives developers more control over subscriber management. Another update showcases subscription benefits in more areas across Play, reducing voluntary churn by 2%. Developers can enter their subscription benefits details in Play Console to take advantage of this feature. Google Play is also extending grace periods and account hold durations to tackle unintended subscription losses, allowing developers to customize these periods up to 60 days. This update has resulted in an average 10% reduction in involuntary churn for renewals. Additionally, Google Play is investing in ways to optimize conversion throughout the buyer lifecycle, including prompting users to set up payment methods and verification, integrating payment options, and optimizing in-app transactions. The full range of updates from Google I/O can be found in the "What's new in Google Play" blog post and the Google Play I/O playlist.