Apple Planning to Change iPhone 17 Pro's Logo Placement

A new leak suggests that Apple may reposition the Apple logo on the back of the iPhone 17 Pro, moving it lower and closer to the bottom-center of the device. This change is allegedly due to the redesigned top camera system, which features a full-width camera bar that spans the entire width of the back of the device. The camera design is a significant departure from the current module layout, with the flash and LiDAR scanner moving to the right edge of the device. The iPhone 17 Pro is expected to have a new aluminum frame that encompasses almost the entire rear, with a cutout for a glass squircle below the full-width aluminum camera bump to enable wireless charging. The Apple logo may be centered within this glass cutout, which could make sense given the new design. However, moving the Apple logo could cause confusion among users or require changes to MagSafe-compatible accessories, as the logo has indicated where users should align MagSafe accessories since its introduction with the iPhone 12. A company that makes accessories for Apple devices has begun adapting their case production based on this new logo placement, with a break in the circular MagSafe ring to expose the repositioned Apple logo. This suggests that Apple may not be altering the internal placement of the MagSafe magnet array, which would otherwise require extensive changes to a broad range of accessories. Leaker Sonny Dickson has corroborated the rumor with digital schematics, showing a new design with a break in the circular MagSafe ring to expose the repositioned Apple logo. Apple has made changes to the placement and styling of the rear logo in the past, and this potential change would be the first in six years.