How Keurig Dr Pepper CEO Tim Cofer secured one of the biggest coups of his career, a $1.65 billion deal for an energy drink giant

Cofer had his eye on GHOST—but had to convince co-founder Dan Lourenco to sell.

How Keurig Dr Pepper CEO Tim Cofer secured one of the biggest coups of his career, a $1.65 billion deal for an energy drink giant

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2025-06-11

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