Tinder predicts these dating trends in 2025

In 2025, dating will be characterized by sober, honest, and real-life experiences. Tinder's chief marketing officer, Melissa Hobley, states that singles are embracing intentionality in their dating lives, being upfront about their desires and refusing to settle. The fastest growing bio mentions on Tinder include "pickleball," "freak," "deserve," and "backpack." Astrology, travel, love languages, and AI features are also becoming increasingly popular. For instance, 43% of singles surveyed said predictions using astrology would likely influence who they date in 2025. Love languages such as acts of service, words of affirmation, and receiving gifts are also highly attractive. Tinder predicts that ideal partner types in 2025 will include the "golden retriever," "cinnamon roll," and "partner in finance." Deal breakers include bad hygiene, rudeness, and talking too much about exes. 39% of surveyed singles prioritize sober dates, and 21% are looking for a "hot rodent" or "black cat" partner. 39% of singles plan to make outdoor activities their first date. Overall, 2025 will see singles focusing on making their dating journeys truly their own.