Apple 'Sherlocked' These Apps at WWDC 2025

Apple's WWDC unveiled new features across its operating systems, potentially impacting third-party developers. These features risk "sherlocking," where Apple integrates functionality similar to existing apps. Sherlocking originated from Apple's "Sherlock" search tool that mirrored a third-party app. The new iOS, iPadOS, macOS, and watchOS updates include features that replicate functionalities of various popular apps. Enhanced Spotlight, Call Assist, and Parcel Tracking now compete with Raycast, Robokiller, and package tracking apps respectively. Flight Tracking in Wallet, AI Model Integration in Xcode, and Local Capture for iPad are also examples of feature duplication. Additionally, the Notes app on Apple Watch and menu bar control in macOS Tahoe further exemplify this trend. Spotlight Clipboard Search in macOS Tahoe also mirrors features found in apps like Paste. Although these features may impact some third-party apps, developers can still innovate and differentiate their products. Ultimately, this competition drives innovation.