Tracer AI combats fraud, counterfeits and narrative attacks in ChatGPT

Tracer AI launched Tracer Protect for ChatGPT, a solution that protects brands from the reputational harm being propagated at machine scale via AI chatbots by bad actors. The rising popularity of generative AI (genAI) engines is driving the urgent and rapidly evolving brand security threat vector faced by enterprises. Tracer Protect for ChatGPT actively monitors ChatGPT results for mentions of Tracer customers’ brands, products, services and executives, and proactively identifies and neutralizes harmful schemes such …