Fast Company

‘A world without Caesars’: Bluesky CEO takes a swipe at Meta’s Mark Zuckerberg and tech plutocrats

Bluesky CEO Jay Graber made a subtle jab at Meta CEO Mark Zuckerberg by wearing a shirt with a similar design to one he wore last year, but with a message that promotes decentralized platforms over corporate control. Graber's shirt read "Mundus sine Caesaribus," or "A world without Caesars," implying that Bluesky prioritizes users over profits. She emphasized that Bluesky's open-source nature allows users to "fork off" and create their own applications if they disagree with changes made to the platform. This openness guarantees users the ability to move to alternative platforms. Bluesky has gained popularity, especially after Elon Musk's involvement in President Trump's campaign, with over 33 million total users. Despite being far from Meta's 3.35 billion daily active users, Graber is optimistic about Bluesky's model, which offers users real choice and a new paradigm. Graber believes that decentralized platforms like Bluesky are the future of social media. She wants to give users the freedom to choose how they interact online, without being controlled by billionaires. Bluesky's open social media ecosystem ensures that no one person has control over the platform. Graber's vision is to create a platform that is truly user-centric, rather than driven by corporate interests. By wearing the shirt, Graber was making a statement about the importance of decentralized platforms and user autonomy.
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