Celebrity chefs urge Britons to ‘bang in some beans’ to boost legume consumption

Jamie Oliver, Hugh Fearnley-Whittingstall and major supermarkets want to double amount of beans Britons eat Magic beans: the protein-rich superfood in a potful of top chefs’ recipes Jamie Oliver and Hugh Fearnley-Whittingstall are among a group of celebrity chefs and supermarkets leading a new campaign to double UK bean consumption by 2028. There has been a long push for people to include more legumes in their diets – they are climate friendly and healthy. As the UK faces increasing disease related to poor diets as well as increasing food prices, and the campaigners argue that it is the correct time to launch a drive to “bang in some beans” to the nation’s meals.