Fast Company

Dispatch from Milan: Luxury fashion rules the design scene, sustainability is still cool, and modernism is back

Milan Design Week showcased a blend of established and emerging design, transforming the city into a vibrant hub of creativity. Fashion brands significantly impacted the event, presenting holistic lifestyle experiences that extended beyond apparel. Theatrical installations and immersive experiences elevated the visitor engagement, creating memorable moments throughout the week. Sustainability remained a central theme, with designers highlighting eco-friendly materials and practices. Several exhibitions focused on the importance of process and materiality, emphasizing the unique skills and stories behind the designs. Modernism's enduring influence was evident, with reinterpretations of classic pieces and new designs inspired by its principles. The event also highlighted the collaboration between designers and artisans, showcasing traditional craftsmanship alongside innovative techniques. Google's installation exemplified the intersection of technology and design, exploring the inspiration behind its products. Emerging designers at Alcova presented unique and compelling works, highlighting the future of design. The week concluded with a strong emphasis on the human experience and the value of handcrafted objects in an increasingly digital world.
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