5 Principles of Product Design

Introduction In 2018, I graduated with a degree in Human-Computer Interaction and since then have been working as a UX/UI design consultant at Thoughtworks. There are some insights, techniques, and ways of thinking that I continuously return to in both my work and everyday situations. In this article, we’ll cover these principles of product design:• Mental Models • Conceptual Models • Undocumented Features • Affordances • Signifiers 1. Mental Models