‘A pbj burger on the menu’: Millennial burger joints are getting roasted on TikTok

A TikTok video has gone viral, poking fun at the stereotypical "millennial burger joint" with its overpriced burgers, truffle fries, and trendy decor. The video uses a parody song by Kyle Gordon, which has become a soundtrack for other creators jumping on the trend. These burger joints typically feature brioche buns, extra fries with "house sauce," and a menu with sections like "handhelds" and "sweet treats." The decor often includes exposed piping, string lights, and Edison bulbs. Commenters have pointed out other telltale signs of these joints, such as a PBJ burger on the menu and games that no one has ever played. The trend of mocking these burger joints has become popular online, with many creators using Gordon's song to poke fun at the style-over-substance eateries. Despite the mockery, these burger joints are not going anywhere, having become a staple of the millennial dining scene. They originated in the mid-to-late 2010s, when millennials were launching their first businesses. The "millennial burger joint" has become shorthand for a hipster eatery, but many people still enjoy dining at these places. The trend of mocking these joints is part of a larger online phenomenon of poking fun at millennials for their humor, fashion, and cultural preferences.