adulation

Merriam-Webster's Word of the Day for February 5, 2026, is "adulation." Adulation signifies extreme or excessive admiration, flattery, or praise. It describes the overwhelming positive attention a person or group might receive. For instance, triumphant athletes are often met with shouts of adulation. The example from The New York Times illustrates adulation as part of the experience of superstardom, alongside opulence and other consequences. Etymologically, adulation traces back to a Latin verb meaning "to fawn on." This specifically relates to the affectionate behavior of dogs. The Latin term also carries the meaning of praising insincerely. The word "adulation" has been part of the English language since the 15th century. Related words like the verb "adulate," noun "adulator," and adjective "adulatory" also exist.