After announcing the $799 Phone 3 in early July, Nothing has been contending with a vocal contingent of fans criticizing the phone's industrial design and price (Chris Welch/Bloomberg)

Chris Welch / Bloomberg: After announcing the $799 Phone 3 in early July, Nothing has been contending with a vocal contingent of fans criticizing the phone's industrial design and price  —  Earlier this month, buzzy consumer tech startup Nothing thought it was kicking off its transformation from an eccentric gadget brand into something much bigger.