AI Just Took Over Ad Targeting—And It’s Smarter, Faster, and Less Creepy Than Ever

The modern advertising ecosystem operates at unprecedented scale, with billions of ad impressions served daily. Every user interaction a click, a view, a conversion generates an immense amount of data that must be processed, stored and analyzed efficiently. AI driven advertising platforms must not only handle this data galore but also adapt dynamically to shifting market conditions, geographical customizations and product specific performance trends.