AI was built to make us productive, not creative, argues Dayana Aleksandrova, Head of Social at WalletConnect. That's why marketing everywhere looks identical: people copy because copying feels safe, and AI made it effortless. Her fix is counterintuitive. Skip the polished positioning statement and lean into what's relatable: mundane facts, hyper-narrow obsessions, and the posts that feel slightly embarrassing to publish. She bans AI from her writing entirely, keeps it for video editing and productivity, and says the smallest move toward being unmistakable is owning one thing people instantly recognize as yours: a catchphrase, an aesthetic, a bald head that gets memed.