Amazon Music Unlimited subscription prices are rising again

Amazon Music Unlimited is increasing its prices for both Prime and non-Prime members. Prime members will now pay $11 a month or $109 a year for an individual plan, up from $10 and $99, respectively. Non-Prime members will see their monthly rate change from $11 to $12 for the individual plan. The family plan is also increasing in price, from $17 to $20 per month and from $169 to $199 for a year. The new pricing structure took effect for new customer sign-ups on January 29. Current subscribers will be charged the updated rates in their next billing cycle on or after March 5. According to the FAQ, the price increase will bring listeners "more content and features". Since the last price increase in 2023, the service has added the ability to borrow Audible audiobooks and a personalized year-in-review. It is unclear if these additions are enough to justify the higher cost for subscribers. The price hike may be unwelcome news for users who would rather pay less each month.