McKinsey Insights & Publications Follow Anchor or drift: What it takes to capture wallet share in 2026 Client loyalty evolves quickly. Leading banks are reclaiming the 12 to 25 percent of wallet share that changes hands every year instead of letting it drift. https://www.mckinsey.com/industries/financial-services/our-insights/anchor-or-drift-what-it-takes-to-capture-wallet-share-in-2026 mckinsey.com
