Apple has acquired certain assets and the right to hire employees from Rabbit 3 Times, the company that developed the Play app. This acquisition was notified to the European Commission and published recently. Play was a Mac and iPhone application designed for prototyping iPhone app interfaces. It utilized Apple's SwiftUI frameworks and allowed seamless transfer to Xcode. The app received an Apple Design Award in 2025 for its innovative features. Apple praised Play as a sophisticated yet accessible tool for building interactive prototypes with SwiftUI. The company highlighted its thoughtfully crafted user interface, which is both powerful and easy to navigate. Play facilitated collaboration between Mac and iPhone users, with real-time syncing. The Play app is no longer available on the App Store, likely due to this acqui-hire. Apple may leverage the acquired intellectual property to enhance its Xcode development tool, though specific plans are not yet disclosed.