Apple is discontinuing support for its Clips app, ceasing new downloads on October 10, 2025. Users can still utilize the app on older iOS and iPadOS versions. The author reflects on Clips' impressive design and innovative features, particularly its contribution to iOS UI. They praised Clips' ambitious nature and its focus on creative content generation. Despite its strengths, the app faced challenges in gaining widespread popularity. The author believes Clips lacked a defined purpose or clear intended destination for its creations. In contrast, Meta's video editing app, Edits, has found success with a targeted use case for social media. Clips was a mobile app that could edit videos, but it never found its niche. The app debuted impressive features. Ultimately, the absence of a clear use case contributed to Clips' struggle to connect with the broader public.