Apple appears to be considering a change to its Visual Intelligence feature in iOS 27. Code within the new operating system suggests that third-party search providers might be able to display sponsored results. This would allow companies like Google to insert their own advertisements alongside organic search results. These sponsored listings could appear as product images when a user points their camera at an item for shopping. This approach differs from Apple's current strategy of directly selling ad space within its own applications. The possibility of Apple taking a revenue share from these ads is currently unknown. Visual Intelligence already directs shopping queries to services like Google Image Search and various retailers. Therefore, integrating sponsored results from these partners would build upon existing functionality. This development aligns with Apple's broader expansion of its advertising business across its platforms. The company has recently introduced more sponsored content in the App Store and Apple Maps.