The iPhone 18 Pro Max could very well have been called the 17S Pro Max. It brings a chip update, some minor tweaks to the camera and new colors. Back in the day that basically amounted to an S-series update but Apple insists on a whole number update and in the midst of the global memory chip shortage is asking $100/€150/£100 more than last year's 17 Pro Max.There’s not much to talk about in terms of the unboxing experience. You still get a USB-C cable, which is … nice. At this point we’re not sure how many future iPhones will launch with bundled accessories, so a cable is better than...